Experience strategist for companies that still have something to say.
There's a moment every company hits when the question changes.
Not "how do we do this better" but "what are we actually building, and does it still mean what we thought?"
That's the moment I work in.
I'm Jinney Kho, an experience strategist. My work lives between operations, brand strategy, and the cultural conditions that shape both.
I came up in luxury hospitality, designing physical environments for Four Seasons, Ritz-Carlton, and Waldorf Astoria. That world taught me something that stayed: the work that shapes an experience is mostly invisible. The systems underneath. The decisions nobody sees.
I carried that into startups and consulting. The environments changed. The question underneath the work didn't.
I read the conditions underneath a problem before anyone's named it correctly. I build operational infrastructure when there isn't one. I find the throughline in complexity and make it something a team can actually move on.
I work best with companies at inflection points. The ones people have actual feelings about. Scaling without losing their soul, or trying to reclaim a north star they've drifted from.
If that's where you are, I'd like to hear about it. jinneykho@gmail.com